08 Jun Marijuana Investing: Pick Your Niche
Angel investing in the cannabis sector requires research, focus, and discipline. One of the first steps is identifying specific areas of the industry that fit your investor profile.
All investors have profiles and determining yours is an important and challenging process. Are you risk prone? Risk averse? Do you prefer to be active or passive in your investments? Do you like to know the details or are you bored by spreadsheets?
The marijuana industry includes all types of businesses with the common element being a focus on the cultivation, processing, sale, and consumption of cannabis. Some examples of business niches are:
- grow-tech (ag-tech),
- point of sale software,
- vaporization (consumption) tech,
- data analytics,
- e-commerce, and
Here at Canopy we believe in a diversified portfolio to mitigate risk and we’ve invested in 29 companies across all of the above niches. If you’re interested in learning more about our selection process, or our portfolio companies you can contact us at firstname.lastname@example.org.